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Digital Roadmap Workshop

“I love it when a plan comes together”
– John “Hannibal” Smith, A-team

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Time for a new website, but not sure where to start?

Join our interactive 3-hour digital workshop with an experienced digital strategist from Upside. Together we develop an actionable plan for your website and online marketing communications—your personal Digital Roadmap.

What to expect:

  • A week after the session you will receive your detailed Digital Roadmap, ready to be implemented.
  • Get a taste of what it’s like to work with Upside and see our approach and expertise in action.

This workshop is the opportunity to take targeted strategic steps that will strengthen your online presence.

Plan an introduction
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Why a Digital Roadmap Workshop?

Avoid costly surprises: It’s a familiar story—digital projects that spiral financially out of control. Frustrating? Absolutely. Necessary? Not at all. Often, there’s a gap between what the client expects and what the web agency delivers. You want a clear price upfront, while the agency can only provide an accurate estimate once all the details are known.

The solution? The Digital Roadmap Workshop. By taking a moment before the project starts to get everything lined up, we save a lot of time, frustration, and money later on.

Benefits of the Digital Roadmap Workshop:

  • Complete overview: Your Digital Roadmap includes all the crucial information needed for the successful execution of your website project.
  • Clear briefing: The roadmap serves as a detailed briefing that enables both Upside and any other agencies to draw up a precise quote.
  • Risk-free collaboration: Experience working with Upside at a relatively low cost. Not satisfied? No problem. You’ll end up with a practical action plan, and we get paid for our time.

The Digital Roadmap Workshop is your opportunity to start your digital projects with confidence and clarity.

In 4 steps to a Digital Roadmap
Introduction We get to know you and your project to tailor the workshop completely to your needs.
Workshop Together with your team, we dive deep into the subject during a 3-hour interactive session on a digital whiteboard.
Digital Roadmap The results are transformed into a practical and clear document that serves as the foundation for your new website.
Recommendation call Afterwards, we discuss the results and advise on the best next steps.

What's included in the Digital Roadmap?

  • We explore all the moving parts and variables of the project. In other words, we identify who it involves, why it is important, what is required to achieve it, and the final deliverables. The essence is to have all major questions answered and agreed upon by everyone within the team.
  • Together, we establish clear success criteria to ensure we know exactly when the project is a success.
  • We create a plan to achieve these success criteria within the set timeline.
Are you interested in a Digital Roadmap Workshop? Request an introductory meeting to discuss the possibilities.
Ron Geertsma Digital strategist

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