Work

Charco & Dique

Charco & Dique is the undisputed specialist in the field of financial laws and regulations.

How do you become an authority in your field? Start by setting up a website with distinctive branding, attract experts to bring in the right professional knowledge, and create weekly content to give away for free. That’s exactly what Charco & Dique did with their website. And you can see it in the results: within a year of launching, the number of organic visitors doubled.

Expert-Driven Content Leads to Excellent SEO Ranking

The custom-made WordPress website is a cross-pollination of various types of content. This includes articles, wikis, whitepapers, downloadable content, podcasts, and case studies. What makes this site unique is that each type of content is directly linked to one or more consultants who specialize in regulations and legislation for financial institutions.

This linkage is valuable not only for visitors, who get direct insight into the consultants’ expertise, but also for search engines. It signals that the content is written by a recognized expert in the field. This has resulted in an excellent search engine ranking, making the website now considered a leading source in the sector.

Upsides & highlights

The number of organic visitors (SEO) doubled in the first year
The bounce rate decreased by 10%
The conversion rate increased by 36%.

Discover how we do it

"The Upside team helped us with the design and development of three different websites, each of which we are very satisfied with. They respond quickly, are always there for us in case of questions, and think along well with our organization. A great party to work with!"

Marieke Blankenstein Charco & Dique